Come build
a streetwear brand
from the ground up.

NFT holders will get a two week window to submit a proposal for the name of the brand

1 submission per NFT

only submit a name if you feel it's good enough to last decades

each NFT owner will be given ten votes per NFT to distribute across their favorite names for the label

the brand name with the most votes will become the name of the label and the company

harmony • ny studio team will finish its final round of interviews and select the 5 best candidates that we feel are suited for the role of Creative Director

these top 5 candidates will then get the opportunity to present their vision of the brand in the next phase, the Creative Director Competition Show

once chosen, the top 5 candidates will be given a short brief asking them to create concepts, mood boards, and designs lining out the unique vision they have for this new brand

harmony • ny will create a short documentary style series giving each candidate a platform to explain their personal story, aesthetic, and their response to the brief that previews their vision for the brand

this show will be broadcast on YouTube for the world to see, NFT owners will be asked to watch in order to form an opinion on the candidate they feel best reflects the brand vision they wish to become a reality

once all episodes of the show have aired, NFT owners will vote on who they want to see become the Creative Director of the brand

the winning Creative Director will receive a two year contract, full-time employment, and equity in the label

every year after the minimum two years, the creative director will be voted up for reelection - a new creative director will be voted in if they aren't

the winning Creative Director will be asked to move to NYC and begin designing their first collection for the brand right away

within budget, the Creative Director will get to hire their dream-team to bring their vision to life

NFT holders will get the opportunity to meet their new Creative Director via an AMA

The Creative Director will get an opportunity to update NFT art & metadata (contingent on NFT owner vote)

during the design process, the Creative Director will collaborate with NFT holders on various design decisions, providing opportunities to vote on form, materials, and color ways

monthly design process check ins will be held with the NFT community

early in the design process, NFT owners will be asked to vote on what items they want to make it into each seasonal collection. The team will then work to make those wishes a reality

we want to give the Creative Director you voted in space to work as creatively and independently as they can, and as such, not all items in the collection will be up for vote

with the collection finalized, production will begin on the brand's first seasonal collection

the brand will host a runway show in New York with its NFT owners and other fashion industry insiders in attendance

an exclusive after-party will be hosted once the runway show ends

the brand's collection will release first to its NFT holders, then opened up to the public

NFT holders will be able to purchase their items at up to wholesale prices

repeat the design process, runway shows & events, and drop access for every seasonal collection

the harmony • ny team, with guidance from its NFT holders, will do its best to realize a unique and globally recognized vision in the world of streetwear